I decided to do some extra research on Facebook so I could see the benefits as to why I would advertise my film on it when the time comes for advertising my teaser trailer. In my target audience questionnaire I asked my respondents how they heard about the release of new films coming out in the near future and 45% of them said they see it through Facebook. Here are the reasons as to why I will advertise using Facebook:
1. It is free.
2. Over one billion people use it .
3. It is easy to access.
4. My target audience (15+) members are most likely on it.
5. Millions of people are able to share it to their friends and spread the word even more.
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