I thought a very successful viral marketing campaign was the snapchat filter. Snapchat is a very large social networking apps available on devices like tablets and smartphones. I chose snapchat for a vriety of reasons but the main reason was because of the amount of people it would access.I would release this filter around the time that my movie is released which is summer 2016. It would be available worldwide to ensure that every snapchat user is able to access it. Snapchat has about 60 million total installs, making it larger than Instagram when it sold to Facebook for $1 billion. Of those 60 million installs, Snapchat has about 30 million monthly active users. Fifty-five percent of monthly active users use Snapchat daily. That's 16.5 million people.
No comments:
Post a Comment